Primus Nair, a five-time Cannes Lion winner, joins the agency as creative director from McCann Erickson Malaysia.
Partnering with him is another highly awarded creative, art director Douglas Goh, who joins BBDO Proximity Singapore as associate group head.
Together, their experience includes working with Guinness, Olay, Pampers, Kraft, Tiger Beer, Nestle, Sustagen, Dynamo, UOB, Lotus, Toyota,Lexus, Sony Playstation, Nissan, Nestle, KFC, Nike, Starbucks and Maxis Telecom.
Copywriter Daniel Kee completes the trio as creative group head from JWT Malaysia.
In the last six years, he has won over 40 local and international awards at Cannes Lions, Spikes, Clios and Kancils, among others. Kee's experience includes working with Ford, HSBC, Shell, Nokia, Celcom, Nestle, Unilever, Abbott, Bayer Pharmaceuticals, J&J, LG, Sony, Tiger Beer and Monster.com.
Executive creative director, Jonathan Teo said, “We are more than delighted to welcome this high-profile trio. As well as bringing their talent and insights to our clients, they also bring their creative energy and passion to our agency."
