“This is important because BBDO is all about total work,” said BBDO Hong Kong CEO Clara Wong. “The way to reach consumers is not just above-the line with below-the-line as an afterthought. In the last few years John has really honed his skills in the interactive space. We feel his appointment will bring comprehensive expertise to the party.”
So joined Proximity Hong Kong one year ago, prior to which he was head of copy at 141 Singapore.
