BBDO names ex-JWT chief to new regional position

<p>TAIPEI: J. Walter Thompson's former CEO for Northeast Asia, Raymond </p><p>So, has been named Asia-Pacific chairman of BBDO, a newly-created post </p><p>which observers say signals the group's renewed ambitions in Asia. Tom </p><p>Kao, its former president for Hong Kong and China, has also returned as </p><p>deputy chairman. </p><p><BR><BR> </p><p>So's role was previously the responsibility of agency network president </p><p>Jean-Michel Goudard. So, who will oversee nine countries, has passed </p><p>over Hong Kong or Singapore - the usual choice for a regional hub - for </p><p>Taipei. </p><p><BR><BR> </p><p>Kao will be based in Hong Kong. Prior to their appointments, both men </p><p>were with Hong Kong telecoms provider PCCW. </p><p><BR><BR> </p>

by | 11/09/2001

TAIPEI: J. Walter Thompson's former CEO for Northeast Asia, Raymond

So, has been named Asia-Pacific chairman of BBDO, a newly-created post

which observers say signals the group's renewed ambitions in Asia. Tom

Kao, its former president for Hong Kong and China, has also returned as

deputy chairman.

So's role was previously the responsibility of agency network president

Jean-Michel Goudard. So, who will oversee nine countries, has passed

over Hong Kong or Singapore - the usual choice for a regional hub - for

Taipei.

Kao will be based in Hong Kong. Prior to their appointments, both men

were with Hong Kong telecoms provider PCCW.