The move comes as BBDO made a further senior appointment in Singapore
and promotions in Hong Kong as part of a management restructuring in
those two markets. (See pg 23) The Malaysian effort calls for a new
emphasis on creative dominance and an accelerated business development
pace.
BBDO Malaysia CEO, Jennifer Chan, said: "In order to succeed, we need
the right people with the right attitude. As a network, we work on a lot
of different brands. However, there is one which we should also be
spending time on is our own and part of that has to do with
understanding the group's goals and the ways of achieving them."
