Sutha was regional strategy director and planning unit head at JWT Mumbai and joins with a brief to strengthen the planning muscle of BBDO and its below-the-line sister agency, Proximity.
“I want to contribute towards making BBDO and Proximity the best in terms of both strategy and creative, both locally and globally, through industry recognition and new business,” he said.
“I want to contribute towards making BBDO and Proximity the best in terms of both strategy and creative, both locally and globally, through industry recognition and new business,” he said.
He will work on clients including FedEx, KFC, Maxis Hotlink, Pepsi, Visa, Drypers, Wrigley’s and Yakult.
The Indian national leaves Mumbai, where he ran JWT’s planning operation. He spent a two-year stint at JWT, the second of his career. He had a spell at the agency back in 1998, when it was known as HTA.
There, he worked on accounts including Lux, Star UTI Mutual Funds, Monsanto and Big FM.
Prior to JWT, Sutha worked at FCB Group India from 2001. During four years there, starting at FCB-Ulka in the account planning division, he shifted to Cogito Consulting then Lodestar Media.
“We hired Amit because we found him to be intelligent, entrepreneurial and inspiring. He has the ability to handle big-picture challenges at BBDO,” said Jennifer Chan, group CEO of BBDO Malaysia.
