Paul takes on the role of chairman and national creative director of BBDO India, which will sit alongside – and compete with – existing sister agency RK Swamy BBDO.
The new agency’s founding clients include 7-Up, which it won earlier this year. BBDO Asia will take a minority stake in RK Swarmy BBDO. The latter will take a minority stake in BBDO India.
The new agency’s founding clients include 7-Up, which it won earlier this year. BBDO Asia will take a minority stake in RK Swarmy BBDO. The latter will take a minority stake in BBDO India.
The launch is the result of a year’s planning to create an agency to handle conflicting business, but also share clients where necessary.
Chris Thomas (pictured), chairman and CEO, BBDO Asia Pacific, explained: “Both agencies will work on multinational and domestic clients. We even seen situations where both will work for the same client, either on different brands or by offering different services.”
