The agency won the business after a credentials pitch, which also
involved Grey Worldwide and local agencies. Media planning and buying
will remain inhouse. BBDO/CNUAC chief executive officer Lau Seng Yee
said the appointment marked the first time that Dong Er had signed a
long-term contract with a multinational agency.
The move comes amid continued intense competition among pharmaceutical
brands, which are among the biggest-spending advertising categories in
China today. "Dong Er said they were impressed with the experience we
have accumulated and insights we have about Chinese consumers,
he said.