BBDO topped the list of winners with 10 awards, winning gold with best TV campaign and public service TV campaign for its regional work on FedEx and Childhope Asia, respectively.
JWT won the most golds, for its Lotus Spa radio ad and Philippine Animal Welfare Society account for art direction, while ECD Dave Ferrer was inducted into the Hall of Fame. But it was Leo Burnett’s sister network, Blackpencil, which won Best of Show for its campaign for Cinemalaya, the film festival.
JWT won the most golds, for its Lotus Spa radio ad and Philippine Animal Welfare Society account for art direction, while ECD Dave Ferrer was inducted into the Hall of Fame. But it was Leo Burnett’s sister network, Blackpencil, which won Best of Show for its campaign for Cinemalaya, the film festival.
David Guerrero, chairman of BBDO Guerrero Ortega, was elected president of the Creative Guild at the awards. In his acceptance speech, he outlined objectives “to champion great creative work to clients” and also to “hold the 25th Creative Guild Awards with the strongest jury and the best speakers that this country has ever seen”.
