Pending final approval by the Chinese regulators, Shunya’s four principal operating agencies - Shunya International Ad Inc., Shunya Profuture Events Marketing Inc., Shunya International PR Inc. and Shunya PR Inc. - will become part of BBDO, Proximity, Porter Novelli and Pleon respectively.
BBDO inks Shunya deal
SHANGHAI - Omnicom Group's BBDO has extended its presence in China through the acquisition of a stake in Shunya Communications Group, a development that has been on the cards since the middle of last year (Media, 8 August).