BBDO hauls 33 prizes at HK creative awards

<p>HONG KONG: BBDO romped home with a haul of 33 prizes, including </p><p>best of show for its usually wacky work for telecoma operator Sunday, at </p><p>the 4As creative awards. </p><p><BR><BR> </p><p>The coveted Kam Fan honour went to an ad for Sunday's tariff promotion - </p><p>"Meeting Together" - which also won a gold in the telecoms TV category </p><p>for BBDO. </p><p><BR><BR> </p><p>More than 180 prizes were presented at the awards, which saw Bates </p><p>finishing a close second to BBDO, with 31 awards. Bates received two </p><p>gold awards for its work for Time magazine - "Our Time" - and Motorola </p><p>T1891 promotion - "Man/Woman/Family". Leo Burnett struck gold with its </p><p>work for Standard Chartered Bank Marathon and cosmetic brand SKII Repair </p><p>C's campaign. </p><p><BR><BR> </p><p>This year's show was marked by controversy when the 4As was widely </p><p>condemned for its racially-derogatory entry kit, which saw one agency </p><p>threatening to pull out of the association. </p><p><BR><BR> </p><p>Alongside the awards for creative excellence, the 4As said it would be </p><p>staging its biggest-ever career road show to attract new talent into the </p><p>industry. Association chairman Jeffrey Yu said a four-month training </p><p>programme would be organised to offer "newcomers a broad perspective of </p><p>how the different advertising disciplines work". </p><p><BR><BR> </p><p>However, the move comes amid worsening economic conditions, underlined </p><p>by almost daily reports of job losses from all sectors of the </p><p>economy. </p><p><BR><BR> </p><p>But, Margaret Wong, administration director for 4As, said the </p><p>organisation would press on regardless. "Yes, we are in hard times right </p><p>now but we don't know what the situation will be in six months' time or </p><p>even a year later. We have to be prepared," she said. </p><p><BR><BR> </p><p>Yu did, however, issue a warning to those considering an advertising </p><p>career: "If you only want to leave the office on time and hope for good </p><p>pay immediately, you had better not try to enter the industry." </p><p><BR><BR> </p><p>- Additional reporting by Christy Liu. </p><p><BR><BR> </p><p>2001 4AS CREATIVE AWARDS TALLY </p><p>Agency Points Kam Gold Silver Bronze Merit Total </p><p> Fan Award </p><p>BBDO 133 1 4 11 6 11 33 </p><p>Bates HK 83 2 5 10 14 31 </p><p>Leo Burnett 73 2 4 6 16 28 </p><p>Euro RSCG 69 1 6 5 6 18 </p><p>O&M HK 66 1 7 3 3 14 </p><p>Saatchi HK 40 0 1 9 9 19 </p><p>TBWA 29 1 2 4 1 8 </p><p>Grey HK 18 0 3 0 1 4 </p><p>Saatchi GZ 17 0 0 4 1 5 </p><p>Lowe Lintas 9 0 0 2 1 3 </p><p><BR><BR> </p>

by | 10/12/2001