The Crispin Porter + Bogusky-backed college will send teams for ten-week internships at the beginning of October to work on live client briefs. "Creatives from different parts of the world will give our creative department a fresh perspective," said David Guerrero, chairman and chief creative officer of BBDO Guerrero Ortega.
He added: "And we can open these students up to Asia, create a buzz about the region and show them that the Philippines isn't as bad as what they see on CNN." The programme is slated to run for three years, and may be extended to other parts of the BBDO network in Asia.
Saatchi & Saatchi was the first Asian agency to link up with Miami Ad School, establishing an Asian campus in Shanghai in 2005.