BBDO Guerrero Ortega replaces Aquino

MANILA - BBDO Guerrero Ortega has plugged the gap left by general manager Randy Aquino, who is moving to join Ogilvy Advertising as managing director.

Isabel "Belay" Santillan, who joined BBDO is 2005, has been promoted from client service director to run the agency.

Of Aquino's departure, BBDO Guerrero Ortega's CEO Paul Roebuck, said: "“We have experienced tremendous growth during his tenure, and that is in no small part due to him. He leaves with our very best wishes.”

Meanwhile Arlene Aquino has joined BBDO from McCann Erickson as strategic planning director.

She spent 12 years at McCann as a market research and consumer insight specialist, latterly at Universal McCann where she was media insight specialist..