The operation, which will be named BBDO QAK, will be headed by current QAK CEO A.K.M. Mahiuddin.
The operation, which is based in Dhaka, has launched with Gillette as its founding client, with agency chiefs claiming Bangladesh is a key market for the Procter & Gamble brand.
Chris Thomas, chairman and CEO BBDO Asia-Pacific said: “In QAK we have found an agency that complements our culture and is staffed by agency professionals who believe in the power of the work.”
