BBDO dominates PAC show with 100 prizes

<p>CEBU: BBDO Guerrero Ortega swept away the competition to dominate </p><p>the medals tally at the 17th Philippine Advertising Congress (PAC). </p><p><BR><BR> </p><p>Its haul of 100 awards, which included 17 gold prizes, put the </p><p>three-year-old agency well ahead of established rivals. McCann-Erickson </p><p>and Ogilvy & Mather were distant second and third award winners at the </p><p>show. </p><p><BR><BR> </p><p>BBDO, which took third place in the medals table for the last PAC awards </p><p>in 1999,won with work for a wide range of clients, including Bayer, </p><p>Adidas, Pepsi Cola, Pizza Hut and Federal Express. </p><p><BR><BR> </p><p>"This is a very visible demonstration that our focus on 'the work, the </p><p>work, the work' is paying off," said its chairman and executive creative </p><p>director David Guerrero. </p><p><BR><BR> </p><p>McCann and sixth-placed Leo Burnett both garnered the top prize of a </p><p>platinum award each. </p><p><BR><BR> </p><p>This year's prizes were well distributed among the agencies. Even </p><p>up-and-coming agencies TBWA/Santiago Mangada Puno and Pitargue Comia & </p><p>Villaroel won one gold award each. </p><p><BR><BR> </p><p>Bayer emerged as Advertiser of the Year for the second year running, </p><p>bagging 32 prizes in all, most notably for its Canesten, Baygon, Bayer </p><p>Asprin and Bayfresh brands. </p><p><BR><BR> </p><p>TOP OF THE HEAP: PAC AWARDS TALLY </p><p> Advertiser </p><p>Agency of Year Platinum Gold Silver Bronze Total </p><p>BBDO/Guerrero Ortega Bayer - 17 12 71 100 </p><p>McCann-Erickson - 1 8 6 54 69 </p><p>Ogilvy & Mather - - 2 6 53 61 </p><p>Ace Saatchi - - 4 5 51 60 </p><p>Basic - - 9 3 46 58 </p><p>Leo Burnett - 1 11 6 33 51 </p><p>JWT - - 5 3 33 41 </p><p>Jimenez D'Arcy - - 4 4 26 34 </p><p>SOURCE: McCann-Erickson Philippines </p><p><BR><BR> </p>