BBDO dominates PAC show with 100 prizes

CEBU: BBDO Guerrero Ortega swept away the competition to dominate the medals tally at the 17th Philippine Advertising Congress (PAC). Its haul of 100 awards, which included 17 gold prizes, put the three-year-old agency well ahead of established rivals. McCann-Erickson and Ogilvy & Mather were distant second and third award winners at the show. BBDO, which took third place in the medals table for the last PAC awards in 1999,won with work for a wide range of clients, including Bayer, Adidas, Pepsi Cola, Pizza Hut and Federal Express. "This is a very visible demonstration that our focus on 'the work, the work, the work' is paying off," said its chairman and executive creative director David Guerrero. McCann and sixth-placed Leo Burnett both garnered the top prize of a platinum award each. This year's prizes were well distributed among the agencies. Even up-and-coming agencies TBWA/Santiago Mangada Puno and Pitargue Comia & Villaroel won one gold award each. Bayer emerged as Advertiser of the Year for the second year running, bagging 32 prizes in all, most notably for its Canesten, Baygon, Bayer Asprin and Bayfresh brands. TOP OF THE HEAP: PAC AWARDS TALLY Advertiser Agency of Year Platinum Gold Silver Bronze Total BBDO/Guerrero Ortega Bayer - 17 12 71 100 McCann-Erickson - 1 8 6 54 69 Ogilvy & Mather - - 2 6 53 61 Ace Saatchi - - 4 5 51 60 Basic - - 9 3 46 58 Leo Burnett - 1 11 6 33 51 JWT - - 5 3 33 41 Jimenez D'Arcy - - 4 4 26 34 SOURCE: McCann-Erickson Philippines

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