SINGAPORE: ICI Dulux has launched an outdoor campaign in Singapore
that suggests that people can go wild with the company's range of paint
colours.
On top of ICI's core values of durability and smooth finishes, however,
its key strength is that it offers a wide range of colours - more than
6,000 in all. The BBDO campaign set out to reinforce the brand values of
ICI Dulux in a simple but dramatic way.
Through the use of bus panels, BBDO's solution is to show animals people
are familiar with in unexpected vibrant colours such as a blue lion, a
red zebra and a green hippopotamus. The tagline reads: "Be Inspired.
Choose from over 6,000 colours."
