BBDO brings ICI palette outdoor in S'pore spree
<p>SINGAPORE: ICI Dulux has launched an outdoor campaign in Singapore </p><p>that suggests that people can go wild with the company's range of paint </p><p>colours. </p><p><BR><BR> </p><p>On top of ICI's core values of durability and smooth finishes, however, </p><p>its key strength is that it offers a wide range of colours - more than </p><p>6,000 in all. The BBDO campaign set out to reinforce the brand values of </p><p>ICI Dulux in a simple but dramatic way. </p><p><BR><BR> </p><p>Through the use of bus panels, BBDO's solution is to show animals people </p><p>are familiar with in unexpected vibrant colours such as a blue lion, a </p><p>red zebra and a green hippopotamus. The tagline reads: "Be Inspired. </p><p>Choose from over 6,000 colours." </p><p><BR><BR> </p>