BBDO boosts regional line-up

Following the recent appointment of Mr Peter Wilken as regional managing director of BBDO Asia-Pacific, the network has made additional changes to its line-up in the region. Mr John Roberts, previously CEO/regional director Asia-Pacific for Saatchi & Saatchi, will join BBDO in the same role. A 20-year veteran of the agency world, Mr Roberts returns to BBDO after more than a decade. "It's great to be back," he said. "I've only worked for two agencies in my entire career, so BBDO is like family." Meanwhile, BBDO's managing director in Singapore, Mr Arto Hampartsoumian, will move to Hong Kong as regional director of client services. He has been in the region for eight years and was previously responsible for overseeing regional clients such as Pepsi and Seagram. In his new role, he will oversee BBDO's growing number of regional clients, and will direct new business development and networking. BBDO regional director Patrick Wilkerson, based in Singapore, will continue to oversee the Visa account.

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