The new role was created in recognition of Wilson’s extensive influence across Asia and the recent growth of the BBDO and Proximity networks. He was previously the head of planning at BBDO/Proximity.
According to BBDO, the appointment will see him focused on establishing BBDO and Proximity as the preeminent creative and effectiveness force in Asia. His remit also includes developing Asia-relevant content, new services, tools and strategic capabilities for its clients.
Wilson will work with the regional management team in continuing the network’s business growth, both with new and current clients, as it expands and evolves into new fields and channels.
He will also continue his duties of chairing BBDO and Proximity’s Asia planning council, as well as leading the 10-people planning department at the Singapore office.
Chris Thomas, chairman & CEO of BBDO in Asia, West Asia and Africa, noted that as the nature of consumers, communications and commercial content is changing so rapidly, the network needs to focus on ensuring that it remains ahead of these changes.
“Andy is positioned to lead this charge and, together with the senior team, to keep our creative and effectiveness success and our new business growth on the path we have set out,” he added.
Wilson has played a key role in BBDO and Proximity Asia over the past 12 months in adding new regional clients to its roster, including Visa, Johnson & Johnson and Starbucks.