The Omnicom agency will continue to work with the client until December, while the company begins the process of selecting a new agency.
BBDO Singapore was appointed Pizza Hut's advertising agency in January 1997.
Jean-Paul Burge, managing director of BBDO Singapore, said: "Pizza Hut has been a fantastic client of BBDO Singapore for many years. The entire team at the agency has enjoyed working with the Pizza Hut marketing team and at a personal level I can say they are a fantastic team. Although the objectives of our organisations have taken different paths, they are a great client and a fabulous brand".
BBDO Singapore was appointed Pizza Hut's advertising agency in January 1997.
Jean-Paul Burge, managing director of BBDO Singapore, said: "Pizza Hut has been a fantastic client of BBDO Singapore for many years. The entire team at the agency has enjoyed working with the Pizza Hut marketing team and at a personal level I can say they are a fantastic team. Although the objectives of our organisations have taken different paths, they are a great client and a fabulous brand".
Michael Gian, CEO, Pizza Hut Singapore said: "It has been a great partnership with BBDO Singapore for the past 11 years. As we seek a new partner, we would like to thank BBDO Singapore for its professionalism in ensuring a smooth transition for us."
A source said that Pizza Hut’s marketing budgets in Singapore have been declining for the last five years.
