BBDO keeps hold of the telco's pre-paid business, Hotlink, seeing off the challenge of Grey, while fellow incumbent Ogilvy has beaten Y&R and Leo Burnett - which handles the B2B services business - to the post-paid account.
The pitch, which was called in January, has involved two rounds. The first saw the exit of Saatchi & Saatchi and Lowe, neither fitting the advertiser's requirements for size and scope.
The decision comes just over a year after the post-paid business was reviewed, which was then also retained by Ogilvy.
BBDO and Ogilvy retain Maxis
KUALA LUMPUR - BBDO and Ogilvy & Mather are tipped to have retained their places on the RM200 million (US$60 million) Maxis account, the largest in Malaysia.