The reason for the split is unclear, however Jennifer Chan (pictured), the group chief executive of BBDO/Proximity Malaysia, said in a statement: Of course we’re sad, having to take a separate path."
The fact that our work has been testimony to the now-robust KFC brand is something we’re extremely proud of. We’d like to believe our contribution over the decades is a result of where the brand is today - be it from a business, financial and creative perspective, she continued.
We’re really looking forward to other exciting challenges on the road ahead, said Chan. I wish KFC the best and as on every journey, I truly believe our paths will cross again.
The news follows seven months after BBDO relinquished control of the KFC business in Singapore, where the account is now handled by McCann Erickson.
BBDO and KFC part company in Malaysia
KUALA LUMPUR - After 19 years of working together, KFC and BBDO have parted company in Malaysia.
