The move, part of a global internal creative review, sees BBDO inherit StayFree - a significant advertiser in
the Philippines and Australia. The Omnicom agency has also landed the small-spending women's hygiene brand, Monistat.
The news comes a week after BBDO was awarded creative duties for the J&J artificial sweetener Splenda (Media, 28 June). Meanwhile WPP's JWT has been handed Reach and, more significantly in Asia, Band-Aid, while UK agency Mother won K-Y, which spends modestly in Australia and Japan.
Greg Paull, principal of R3, which is managing the current media review in Asia, commented: "With last year's Pfizer acquisition, it left J&J with six global creative agencies - so some reductions were obviously necessary." He added: "J&J are one of the few clients that really invest time in agency relationships - these decisions were not taken lightly."
