Sinclair has been tasked with developing a strategic direction for Global Channels and maintaining the brand identities of all BBC Worldwide properties.
Prior to joining BBC Worldwide, Sinclair headed his own production company which worked with Nickelodeon Asia-Pacific, and he was previously a writer and producer for Tuner Entertainment Asia.
Gordon, who will be based in Singapore, will be responsible for creating the on-air presentation and branding activities for several new premium channels, including BBC Knowledge, Lifestyle, Entertainment, CBeebies and BBC HD.
Prior to joining BBC Worldwide, Gordon was creative director, Factual Channels for Foxtel in Australia and New Zealand.