Made by the BBC World News creative solutions team, the Colours of India commercial presentations will be showcased across Europe, Asia-Pacific, South Asia, the Middle East and Australia, as well as BBC World News programmes on United Airlines and US Airways.
Hosted by local cricket commenter, Harsha Bhogle, he is to offer "a different perspective of India with an interesting narrative that is delivered through personal experiences while travelling the length and breadth of the country," explaining Sunita Rajan, VP of sales for BBC Global Channels, Asia Pacific.
Leena Nandan, joint secretary of Ministry of Tourism, said: "We are extremely pleased that the multi-hued dimensions of India will be seen on BBC World News, a medium that has credibility and reach among influential travellers across the world.”
Jonathan Howlett, director of advertising sales at BBC Worldwide, added: “In creating bespoke solutions we are able to add value to both the Indian Ministry of Tourism’s advertising campaign and to our international travelling audiences.”
