BBC World launches US campaign

BBC World has unveiled an extensive outdoor campaign in New York to support the launch of the channel in the US. <BR><BR> Featuring interactive digital billboards, poster sites wrapping the corners of buildings and transit executions, the push seeks to communicate the network's impartial approach to covering news, and its global content. <BR><BR> Through the interactive channel, which revolves the statement 'Develop a Point of View', consumers will be able to vote on various issues, with the results updated in real time and broadcast twice daily.