BBC World broadens 'Putting News First' platform

SINGAPORE - BBC World has unveiled a new campaign aimed at demonstrating the global news broadcasters' ability to "get to the root of the issues behind the headlines".

The latest in BBC World’s long-running ‘Putting News First’ campaign, the series includes four executions focussing on extinction of animal species, climate change, haze in Southeast Asia and African child labour. Comprising print, online and outdoor, the push was developed by RedCard.