Seow joins with a brief to boost the BBC’s B2B and B2C marketing and will report to London-based global marketing chief, Annabel Cameron. Her efforts will focus on building the UK 24-hour news channel’s brand in Singapore, Hong Kong, Korea, Australia and Japan. She will manage marketing teams in Singapore, Tokyo and Sydney.
Seow replaces Bipasha Ghosh, who left in April to be with her family in New York.
At National Geographic Channels and Fox International, Seow ran the regional marketing team based in Hong Kong and was responsible for launches including National Geographic Wild and outdoor adventure channel A1.
Prior to National Geographic, Seow spent 10 years in the industry, latterly at Saatchi & Saatchi, where she ran the regional HP business.
