BBC.com and Lonely Planet launch travel widget

ASIA-PACIFIC - BBC.com and Lonely Planet have teamed to launch a travel widget that will include information from LonelyPlanet.com and link to BBC's main page.

The widget appears on BBC’s homepage and directly links to Lonely Planet’s destination pages and photo albums.

The BBC purchased Lonely Planet a year ago for a reputed US$147 million expanding the travel company’s media and interactive presence.

The BBC will handle advertising on the widget.

| bbc , digital , media , travel