Bawang saga: Celebrities and brands can prove a bad mix

Is Jackie Chan a cursed celebrity endorser? The martial arts star has been facing this accusation in recent weeks, as Bawang brand shampoos, yet another product he endorses, garners bad press.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features