Batey Consulting wins GM
General Motors (GM) has appointed the newly-launched Batey Consulting to handle public relations for both its corporate and Chevrolet accounts in Singapore, after handling both elements in-house for the past three years. <br><br> "Now GM is focusing on brand building and we see PR as the element to build the Chevrolet brand," said GM Overseas Distribution Corporation MD Harold Koh. "And we see that Batey Consulting has what it takes to help us achieve this objective." <br><br> The wins come barely a month after Batey Consulting emerged as the successor to MDK Consultants in Singapore (Media, 21 September). Now headed by MD Sally Chew, the agency has also named Chan Yen Ting from Asia PR Werkz as its new client service director.
