Bates saw off a challenge from Dentsu Utama to win the business. A campaign is expected to break in the third quarter of 2007. The Honda City is the company's entry-level marque, aimed at young adults and families.
Bates currently handles the Honda Civic and Accord brands, as well as the company's corporate and CSR work. Ajay Thrivikraman, MD of BatesAsia 141 Malaysia, commented: “We have a team which understands the nature of the automotive business in Malaysia as well as the strong ‘challenging spirit’ values.”
