BatesAsia 141 creates regional integration role

SINGAPORE - BatesAsia 141 has appointed John Lambie to the newly-created role of regional integration director, responsible for overseeing digital, new media, talent retention and client strategy.

Lambie, previously with McCann Erickson Australia, will report to chief operating officer Digby Richards.

Lambie previously held creative posts at XM Asia and Australia.

He also boasts experience in market research, graphic design, multimedia production and digital strategy, working for brands including Nokia, Visa, Carlton United Breweries and Coca-Cola.