Lambie has been tasked to grow the company’s digital and new media community. His duties include recruiting digital media talent as well as conceptualising client strategy at the WPP-owned agency.
In addition, Lambie said that he aims to create a “brand experience that is fun, interesting and enjoyable” for his clients in his new role.
He will be based in Singapore and will report to chief operating officer Digby Richards.
According to Richards, Lambie’s appointment is in line with the company’s desire to “bake digital into its standard offerings”.
His appointment is part of Bates’ move to boost its digital capability following the realignment of Bates’ former digital offering XM with JWT under the RMG Connect banner.
Lambie joins BatesAsia 141 from McCann Erickson in Australia. Prior to that, he worked for XM Asia and XM Australia.
Lambie has more than 10 years of digital media and marketing space experience. His areas of expertise include technology convergence and the social impact of new media. Lambie also has experience in market research, graphic design, multimedia production and digital strategy.
Previously, he has worked on brands including Nokia, Visa, Carlton United Breweries, Sony, Singapore Airlines and Coca-Cola.
