Bates relocates creative post to boost China offer
<p>HONG KONG: Aris Theophilakis, Bates Asia's regional head of </p><p>creative, has been relocated to Hong Kong in an attempt to boost the </p><p>agency's Greater China creative offer. </p><p><BR><BR> </p><p>Theophilakis has been with Bates Singapore for the past two years after </p><p>spending five years at the agency's Copenhagen office. He said his new </p><p>role was originally planned for Hong Kong, but he was posted to </p><p>Singapore to provide the latter office with "a creative boost" because </p><p>of the Nokia and Heineken work. </p><p><BR><BR> </p><p>Theophilakis said he would continue to oversee the work on Nokia and the </p><p>global effort on Heineken, adding that his main responsibility would be </p><p>to raise creativity across the region. "I will look at creativity and </p><p>Jeffrey (Yu, Bates Asia president) will look at the structure, but with </p><p>a focus on Greater China. My focus is on the conceptual brand work to </p><p>build effective campaigns." </p><p><BR><BR> </p>