Bates pushes for 'better' standing of telecom brand
<p>HONG KONG: Bates Hong Kong has launched an above and below-the-line </p><p>campaign for New World Mobility with the aim of boosting the telephone </p><p>carrier's profile in terms of media presence and to establish a clear </p><p>positioning based on quality. </p><p><BR><BR> </p><p>The campaign aired on Chinese terrestial channels TVB Jade and ATV Home, </p><p>and included print advertisements in major newspapers, as well as </p><p>point-of-sale support. </p><p><BR><BR> </p><p>An outdoor campaign was also launched, featuring billboards at the Cross </p><p>Harbour Tunnel, Mong Kok Sinta Plaza and at Causeway Bay's Lee Garden </p><p>Road. </p><p><BR><BR> </p><p>The campaign was developed under the slogan 'Better than you think', </p><p>while the creative was based on the 'so good you will go to great </p><p>lengths to tell everyone'. </p><p><BR><BR> </p>