Bates poised to benefit from Virgin Mobile India launch

MUMBAI - Bates David Enterprise is expected to secure creative duties for Virgin Mobile's upcoming launch in India, following a multi-agency pitch for the lucrative business.

Virgin Mobile is reportedly partnering with Tata Teleservices to launch its brand in India, positioned as a youth brand to complement the Tata Indicomm mass market offering. Bates representatives declined to comment on the development.