Lal will report to Ajay Thrivikraman, MD of Bates Malaysia, and oversee accounts including 100 Plus, F&N Dairies, Honda, Levi's and Shell. He will team up with Frederique Covington, Bates’ head of planning, as part of our 30-strong planning team.
Thriivikrama said: “We were looking to take our strategic product to a whole new level. In Avinash, I believe we have found someone with the right skill sets, regional experience and strong foundation in the planning function to lead the agency's efforts at understanding and harnessing the change around us to help transform our clients' brands.”
