According to Bob McBrain, MD of Bates Indonesia, the new executive director will join at a time when the agency is “restructuring” following recent wins for Telkom, Vaseline and Buavita, while its Sampoerna business continues to grow.
Wanlie will form a management with ECD Hendra Lesmono and McBrain, who joined the agency from Bates' Phnom Penh office last July.
McBrain added: “We’re strengthening to reflect our new client base. Wanlie is local and very experienced. She’ll be great in terms of senior level counsel for strategic operations and planning.”
Wanlie spent eight years at Ogilvy & Mather Indonesia where she helped set up its planning division.
In addition, BatesAsia Indonesia has added two account directors Wishnu Adhi Nugroho and Heru Santoso to work on Telkom and Sampoerna respectively.
