Along with regional intelligence manager Guillaume Pagnoux, Mukhopadhyay and Teng have been tasked with spotting and implement trends, as well as driving the agency’s ‘changeology’ philosophy.
They will both retain their current posts. Mukho-padhyay will remain as strategic planning director of Bates India and reports to Dheeraj Sinha, VP and regional strategic planning council head for India/West Asia, and Manish Sinha, VP and regional strategic planning council head for digital/new media.
Teng will continue as planning manager of Bates Shanghai and will report to Mike Wong, head of North Asia. Sinha noted: “China and India are growing exponentially and following slightly different trajectories, which is why we need separate intelligence managers for these markets.”
