In their new roles, Mukhopadhyay and Teng have been tasked to spot and implement trends, as well as drive the WPP-owned agency’s “changeology” philosophy. They will both retain their current posts. Mukhopadhyay will remain as strategic planning director of Bates India and reports to Dheeraj Sinha vice-president and regional strategic planning council head for India/West Asia and Manish Sinha, vice-president and regional strategic planning council head for digital/new media.
Teng will continue to be the planning manager of Bates Shanghai and will report to Mike Wong, head of North Asia.
“The appointment of two new intelligence managers in India and China is a clear indication of the commitment Bates has to strengthen its strategic planning offering. Roop and Arden will be working closely with Guillaume Pagnoux, our regional intelligence manager, to report on key change points emerging in Asia,” said Frederique Covington, regional executive planning director, BatesAsia.
