Bates will partner WPP media agency MindShare and join Euro ESCG on Telkom’s US$10 million media and creative roster, effective from January 2008.
“The win marks an excellent and exciting year for Bates,” said Bates Indonesia country head, Bob McBrain.
“The win marks an excellent and exciting year for Bates,” said Bates Indonesia country head, Bob McBrain.
Agency rates were agreed via an online auction in a final round of pitching.
Telkom is one of Indonesia’ largest telcos with almost 50 million subscribers. The telecommunications company is expected to market its fixed line, high-speed internet and mobile brand Flexi heavily in 2008, and called a creative review – one of the country’s biggest - in August 2007.
