To be based in Shanghai, Gupta will focus on further strengthening DDB China's planning capability with a focus on connection planning.
Gupta, who started his career with P&G, has worked in various marketing roles across Asia and Europe over the last fifteen years. He was most recently the area-marketing director for BAT in Greater China.
Gupta, who started his career with P&G, has worked in various marketing roles across Asia and Europe over the last fifteen years. He was most recently the area-marketing director for BAT in Greater China.
Dick van Motman, president & CEO of DDB China said: “His (Gupta’s) perspective will boost our already impressive planning team, and will help us better leverage our strong understanding of the Chinese consumer to provide our clients leading edge communication solutions as well as potentially strategic marketing advice/solutions. Our planning department is crucial to our future growth and ambition”.
Gupta said he was excited to be a part of DDB China group. “ DDB globally is where planning as a discipline started. I find its heritage and reputation of big idea creativity, intellectual rigor and strong focus on business results i.e effectiveness quite appealing and unique. Given my passion for the strategic as well as creative side of marketing, a move to strategic planning within DDB is quite a good fit. ”
