Basir, who took charge of Red Lounge at its inception in early 2007, brings to a close an eight-year stint in China, which included a lengthy period overseeing Coke at both Red Lounge and McCann Erickson.
I have been extremely fortunate in being present in this market at a very dynamic and interesting time, an experience which will shape my future both as a person and a professional, said Basir, adding that family commitments lay behind the decision to relocate.
Michael Wood, Greater China CEO at Leo Burnett, which oversees Red Lounge, confirmed that successor had been lined up and would be announced shortly.
