BASF comms heads swap roles

HONG KONG - Christian Schubert (pictured) will become head of communications for BASF Asia-Pacific, succeeding Anke Schmidt, who takes on Schubert's previous position as director of corporate communications at BASF Group's head office in Ludwigshafen, Germany.

Schubert joined BASF Group as head of corporate communications in 2001.

Prior to that he headed the press unit of the strategic planning department of DaimlerChrysler Services in Berlin from 1997 onwards, and began his career in the Economic Directorate-General of the German Foreign Office in Bonn.

“My immediate challenge is to turn up our volume - talk more about what it is that we do and do this in new ways, said Schubert, pointing to the company’s range of products that increase the energy efficiency of cars and houses. “We need to make it clearer to our audiences why energy efficiency is so crucial.”

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