Baron will run the international clients team for Microsoft Digital Advertising Solutions (MDAS), a new unit set up to sell across a range of Microsoft products, launched last month. The role — group sales manager, MDAS — will cover Asia, the US and Europe, Middle East and Africa. Baron will manage a team of sales managers based in Hong Kong, New York and London.
Baron came to Asia two years ago to run MSN Asia's pan-regional sales. He joined Microsoft in 1999, with a stint as agency sales director at MSN UK.
Prior to MSN, Baron worked at UK media companies such as Emap and IPC.