According to Aaron Lau, CEO of BravoAsia, Bank of East Asia has tasked the agency with developing a brand campaign, which will leverage the bank’s services and products.
Lau said the first executions would begin rolling out in coming weeks.
Bank of East Asia selects BravoAsia
HONG KONG - Bank of East Asia has selected BravoAsia to handle its creative, following a competitive pitch involving several undisclosed agencies.
