Bank of China pitches creative business in Hong Kong

HONG KONG - Bank of China (BoC) is holding a creative pitch in Hong Kong. DraftFCB, McCann Erickson Guangming, and reportedly DDB are among the agencies that gave their presentations this week.

The official result will be announced in June.

“BoC has used various creative agencies and production houses for their different products on project basis, and the client wants to consolidate them under one agency,” said one insider source.

OMD is the current media agencies in Hong Kong and McCann Erickson is handling their branding in China.
Source: Campaign China
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