Bank of China picks Havas agencies for Olympic brief

BEIJING - Bank of China has selected Euro RSCG China and Havas Sports China to develop its Olympic marketing strategy after a pitch involving four other agencies.

Euro and Havas will work in tandem to promote the bank's official partnership with BOCOG and sponsorship of the China National Badminton Team.

A TV and print campaign based on the theme ‘Pursuit for Excellence' is due to roll out within the next month.