Fleishman displaces four-year incumbent Citigate Dewe Rogerson following a competitive review. While the review began prior to the ongoing Merrill Lynch deal, Bank of America is hoping to provide stakeholders in Asia with a clearer idea of its strengths and capabilities.
Bank of America shifts PR to Fleishman
ASIA-PACIFIC - Bank of America has named Fleishman Hillard as its new PR agency for Asia-Pacific, as the financial giant looks to boost its regional profile amid its acquisition of US investment bank Merrill Lynch.
