The WPP agencies pitched jointly to win the business against a number of local agencies. MediaCom will handle media, Y&R creative.
“Bank NISP is getting increasingly active in media. It's looking to revamp its corporate image and boost its consumer banking business,” said Saby Ghosh, managing director of MediaCom Indonesia.
Bank NISP, which is the majority-owned by Singapore's OCBC Bank, has targeted 30 per cent growth this year.